In the Media
Articles, interviews, podcasts, and appearances covering cancer advocacy, entrepreneurship, and everything in between.
Watch Brooks Speak
Solo keynote, panel appearances, and notable stages — everything a booker needs to see.
Colon Cancer: Stop the Killing
The only filmed version of Brooks delivering a solo keynote on colon cancer. An early iteration of the talk — the story, the data, and the case for why colon cancer is a preventable tragedy. The talk has continued to evolve since this recording.
Watch the Keynote →More speaking appearances listed below in the Speaking section ↓
My story in the press
Coverage of my diagnosis, recovery, and advocacy work to make colon cancer screening impossible to ignore.
An Awkward Conversation Led to My Colon Cancer Diagnosis
Published on Today.com and written entirely by Brooks — this is her cancer story in her own voice. The awkward conversation she almost didn't have. The third doctor who finally listened. What she wishes she had known sooner.
Read the essay on Today.com →Doctors Told This Woman She Was Too Young for a Colonoscopy. She Had Stage 3 Colon Cancer.
My misdiagnosis story and the two doctors who told me it was hemorrhoids.
Read the article →Two Doctors Brushed Off Her Symptoms as Hemorrhoids. It Was Stage 3 Colon Cancer.
The story of the two misdiagnoses, the third doctor who saved my life, and what came next.
Read the article →Things That Boosted My Spirits During Cancer
What actually helped during treatment — from the practical to the unexpected.
Read the article →Overcoming the Emotional Spiral of a Cancer Diagnosis
How I navigated the mental and emotional side of a Stage 3 diagnosis.
Read the article →Brooks Bell
In-depth profile covering my cancer story, my mission, and the brands I built to fight back.
Read the article →The Impact of Brooks Bell's Cancer Story
A follow-up piece on the response to the original profile, and the ripple effect of sharing my story publicly.
Read the article →Raleigh Woman Diagnosed With Colon Cancer at 38 Works to Raise Awareness
Local TV segment from August 2022 on my advocacy work after diagnosis.
Watch →My Cancer Announcement & The 45 Announcement
Two personal essays: the post where I first told the world I had cancer, and the one where I turned 45.
Read on Medium →"I'm Cancer Free"
The video I posted when I got the news — one year after my last chemo infusion, on the eve of my 40th birthday.
Watch →Brooks & Sarah's story goes national
I Got Stage 3 Colorectal Cancer in My 30s — I Didn't Want to Be a Hypochondriac, But I'm Glad I Pushed
Brooks's personal story in the New York Post on recognizing symptoms and advocating for yourself with doctors.
Read the article →Woman in Her 30s Was Told She Had Hemorrhoids. It Was Actually Stage 3 Cancer.
VICE covers Brooks's misdiagnosis story and what it means for young adults being dismissed by doctors.
Read the article →The Taboo Colon Cancer Symptom Millennials Are Afraid to Tell Their Doctors About
Business Insider on the symptom younger patients keep silent — and why that silence is deadly.
Read the article →2 Women Diagnosed With Colon Cancer in Their 30s Share Their Symptoms That Were Missed
Brooks and Sarah's stories side by side in Business Insider — two women, two misdiagnoses, one mission.
Read the article →2 Women in Their 30s Receive Shocking Diagnoses After Doctors Dismiss Blood in Their Stool (Exclusive)
People Magazine's exclusive profile of Brooks and Sarah — the misdiagnoses, the mission, and Worldclass.
Read the article →We Were Diagnosed With Colon Cancer in Our 30s. These Are the Red Flags to Know About.
UK coverage of Brooks and Sarah's stories in The Telegraph, reaching a global audience with the early-detection message.
Read the article →As Colon Cancer Screenings Rise in the 45–49 Age Group, a Young Woman's Cancer Was Misdiagnosed as Hemorrhoids
SurvivorNet ties Brooks's misdiagnosis story to the new data on rising screening rates — and what still needs to change.
Read the article →Five Women Entrepreneurs Who Said "Yes"
Shonda Rhimes' Shondaland features Brooks among five women entrepreneurs who took the leap — including the leap into starting Worldclass.
Read the article →I Got Colon Cancer in My 30s, and Doctors Almost Mistook It for a Common Illness
Brooks's story picked up by Daily Express US, bringing the misdiagnosis warning to a wider audience.
Read the article →Young Women Missed the Signs of Colon Cancer. Now They're Sharing What to Watch For.
Brooks and Sarah's stories as a call to action for young women and their doctors.
Read the article →The Micro-Retirement Revolution: How Women Are Redefining Success & Work-Life Balance
Vogue Arabia features Brooks on redefining what success looks like after cancer — and why she started a streetwear brand instead of going back to the boardroom.
Read the article →On the CCA Channel
Before & After: My Colonoscopy Experience
What it's actually like — before and after. No filter.
Watch →Shopping for Your Colonoscopy
Making the prep process a little less dreadful with the right supplies.
Watch →The campaigns in the press
Coverage of the brands and campaigns I built to make colon cancer screening impossible to ignore.
Woman in Her 30s Diagnosed With Colon Cancer After Bloody Stool Was Dismissed
People Magazine's exclusive on my diagnosis story and the Worldclass brand.
Read the article →Butt-Themed Clothing Brand Helps Pay for People's Colonoscopies
The New York Post on Worldclass Clothing and its mission to fund colonoscopy access for underinsured communities.
Read the article →2 Women Work to Kick Colon Cancer, Worldclass Style
ABC News features Worldclass Clothing and the story behind the brand.
Read the article →New Research Shows More Younger Adults Are Getting Colon Cancer
Spectrum News feature on the alarming rise in colon cancer in people under 50, with commentary from Brooks.
Read →Colon Cancer: Stop the Killing — Techonomy 2019
The first time Brooks spoke publicly about cancer — the origin of Lead From Behind. Featured at the top of this page as the definitive solo keynote video.
Watch above ↑The 50 Colonoscopies Under 50 Campaign Video
The video we made for the campaign to get 50 people under 50 to film their colonoscopies.
Watch →The Reaction to the First Magazine Article
The follow-up Walter Magazine piece on what happened after I went public with my story — and how it moved people to get screened.
Read the article →Listen in
Conversations on cancer advocacy, entrepreneurship, resilience, and making people actually schedule their colonoscopies.
Brooks Bell: The CEO Saves Your Ass
The highest-profile podcast I've done — a wide-ranging conversation with legendary interviewer Cal Fussman on cancer, entrepreneurship, and why I won't shut up about colonoscopies.
Listen →Brooks Bell and Sarah Beran on Colon Cancer Advocacy
A conversation on turning a cancer diagnosis into a platform for change.
Listen →Penn Gets a Colonoscopy — with Special Guest Brooks Bell
Joining Penn Jillette for a conversation about colonoscopies, Lead From Behind, and why the Ryan Reynolds video worked.
Listen →Early Screenings for Early Diagnosis
On why early screening saves lives and what's standing in the way of people getting colonoscopies.
Listen →Preventing, Detecting, and Treating Colon Cancer
A deep dive into the data on colorectal cancer screening, early detection, and what it takes to actually prevent it.
Listen →Brooks Bell on Pete Meets
A conversation on entrepreneurship, cancer, and why I started a streetwear brand to fight a disease.
Listen →Destigmatizing Colonoscopies: Colon Cancer Awareness with Brooks Bell & Sarah Beran
Brooks and Sarah together on The Southern Tea, talking about breaking the stigma around colonoscopies and colon cancer screening.
Listen →SheCan Podcast — Brooks Bell
A conversation on entrepreneurship, cancer advocacy, and what it looks like to build a mission-driven brand after a life-changing diagnosis.
Listen →When Her Body Spoke, She Finally Heard
Brooks on The Life Shift Podcast, about the moment everything changed — and what she built from it.
Listen →Entrepreneur Turned Colon Cancer Awareness Advocate
One of my first podcasts post-cancer — talking about the transition from CEO to advocate and what the mission is all about.
Listen →Notable stages
Recorded keynotes and panel appearances from some of the stages I've been honored to stand on.
SHE Media Co:Lab at SXSW
On stage with Katie Couric at SHE Media's Co:Lab at SXSW, talking cancer prevention, health advocacy, and rebranding colonoscopies.
Watch →White House Cancer Moonshot, 2023
Invited to the White House for President Biden's Cancer Moonshot initiative to address cancer as a national priority.
Watch →2016 DNC Speech
Speaking at the Democratic National Convention on healthcare and small business — one of the stages that taught me the power of showing up.
Watch →Click Summit Keynote
Keynoting the conference I founded, bringing together the world's top A/B testing and digital experimentation practitioners.
Watch →ABC Network Appearance
A major national TV moment on the ABC Network. May require ABC login or streaming access to view.
Watch →The brand in the press
Features, gift guides, and roundups covering Worldclass Clothing as a brand — from product launches to holiday gift picks.
Worldclass: A Nonprofit Clothing Brand that Advocates for Colonoscopies
Fashionista's dedicated feature on Worldclass — what it is, why it exists, and why it's working.
Read the article →Worldclass Clothing: Buy Fashion to Fund Colonoscopies
MediaPost's coverage of Worldclass's model — using fashion as a funding mechanism for colonoscopy access.
Read the article →Would You Wear a Shirt That Says 'Colonoscopy Enthusiast'? These Cancer Survivors Want You To.
AOL on the Worldclass clothing line and the women behind the colonoscopy-forward fashion brand.
Read the article →Launch Digest: Sweatpants for Colon Care and More
The Quality Edit highlights the Worldclass sweatpants launch alongside top new product releases of the week.
Read the article →Our Favorite Product Releases This Week
CNN Underscored includes Worldclass in its weekly roundup of standout new product launches.
Read the article →12 Modern Ways to Wear Y2K Trends — Worldclass Featured
InStyle includes Worldclass in its Y2K fashion roundup — proving colonoscopy advocacy can be genuinely stylish.
Read the article →The 15 Best Sustainable Gifts For Women (2025)
Worldclass makes The Good Trade's curated list of the best sustainable gifts for women.
Read the article →Thoughtful Gifts That Give Back — Featuring Worldclass
AOL's holiday gift guide featuring brands with a mission, including Worldclass Clothing.
Read the article →Fashionista's May Shopping List: Editors' Picks
Worldclass included in Fashionista's monthly editor picks roundup.
Read the article →US Weekly Hot Pics — Colon Cancer Awareness Month
US Weekly features Worldclass during Colon Cancer Awareness Month with 14 million+ monthly readers.
Read the article →Before (and alongside) the mission
Coverage of my entrepreneurial career — the company, the conferences, and the chapters that shaped who I became.
It's Time for Tech Companies to Fix the Gender Imbalance
The Washington Post piece in which I was recommended for the Twitter board — 2013, back when that meant something different.
Read the article →Duke Interview — A Month After Surgery, Before Chemo
A long-form interview that captures me at a unique moment: one month post-surgery, on a treadmill, before chemo starts. More about my company than cancer — but a remarkable time capsule.
Watch →My 3 Secrets to Success — Acceptance Speech
An early acceptance speech I've given a few times. The principles still hold.
Watch →Women in Tech & My Company Story
An early local news feature on Brooks Bell Inc. and women in the tech industry. Charmingly dated.
Watch →A Chic Hook to Hang Your Purse Anywhere — Editors' Picks
Yes, I'm in Real Simple. Life contains multitudes.
Read the article →brooksbell.com
The A/B testing and digital optimization company I founded in 2003 and ran for 16 years.
Visit →raleighfounded.com
The co-working community I co-founded in 2011 — now the largest in Raleigh, with over 2,000 members.
Visit →50colonoscopiesunder50.org
The campaign to get 50 people under 50 to film their colonoscopies and inspire Americans to get screened.
Visit →Want to cover Brooks
or book her to speak?
For press inquiries, interview requests, or speaking bookings — reach out directly.